Cutting through the noise of colorful social media feeds, the visual language features high-grit black-and-white photography and dynamic yellow text.
I elevated the tournament date into a key brand element by substituting the traditional forward slash with the Elite bolt, ensuring the event’s date is memorable.
Brand consistency was maintained across all materials. For the admission wristbands, I designed a die-cut bolt edge. When fastened, the strap forms a branded silhouette, specifically designed to serve as a 'shareable' social media moment for attendees.
